How to grasp the difference amidst features & benefits in internet merchandising
Becoming an internet merchandising talent or guru involves understanding how the features of a product or service differ from the benefits of a product or service. As an internet merchandising advisor & trainer i’ve found it helpful to utilize not complex or complicated example applied by other advert teachers to give clarity in regards to this subject.
Most of my customers & students “get it” when this example is applied.
Advert teachers like to utilize the example of a no. 2 pencil to illustrate this important principle.
A pencil has certain features: