approximatly 25% of U.S internet users access internet through mobile
The number of visitors using mobile gimmicks shot up to 56. 9 million from 42. 5 million with 34 % growth rate year after year. The total number of internet users in us was 227. 7 million. Therefore, nearly 25 % of internet users in us are accessing internet through mobile. Men were still ruling the users market, which accounted for 53 % of user market with 26 % year after year growth rate. Women accounted for 47 % of user market with 43 % year after year growth rate. Years after years, growth rate was increased for women as compared to men. Still in other forms of internet applied science, more men were early-adopters of the mobile web and keeping a more or less more prominent market part than women. (source: nielsen reports july’09)
In recent years, we have witness that the mobile industry is on a fast track, with huge growth in mobile syndication and publicity. While owing a smartphone was once just a business tool, more consumers than ever are using smartphones in their each and everyday lives. As stated by wikipedia, a smartphone is a mobile phone supplying advanced capablenesses, often times with personal computer. Smartphone usage is shifting from strictly business use to both personal and business use. Owners of smartphone are still more than two times likely to own a smartphone for business usage only. In the past year alone, the total number of smartphone contributors increased by 72 % quarter after quarter, growing from 15 million contributors in q2 2008 to 26 million in q2 2009. As stated by the nielsen report, even though the penetration level of smartphone users is still somewhat low which is nearly 17 % in q2 2009, they make up half of the mobile web audience. Italy has most number of smart phone adoption while U.S comes on 3rd spot.
As stated by the overall nielsen report, year after year the mobile usage growth rate in 13-17 age group increased by 45 %, in 18-24 age group it increased by 13 %, in 25-34 age group people it increased by 40 %, in 35-54 age group people it increased by 31 %, in 55-64 age group people it increased by 37 %, in 65+ age group people it increased by 65 % for july’09. Aged people recorded more growth rate for internet usage through mobiles than any other age group people.
Women were busy in celebrity news to online buying goods for the duration of their mobile web usage in july’09 amount of time. People. Com and at&t search were in all likelihood to be visited by women in july’09 amount of time. Men were busy with news, sports, and online games. Almost all of them visited gizmodo, a applied science site in july’09 amount of time.
More and more americans are buying smartphones than ever before and using mobile information services like text messaging, games, email, mobile internet, video, and ring tones as stated by the nielsen company. Teen age people in their usage of mobile phones focuses to a considerable degree on text messaging, both sending and receiving. In q2’09 amount of time, the top-ranked mobile activity for teens was messaging, with 84 % of teens sending a text message, 55 % sending a picture message, 44 % downloading the ring tones, 30 % using emails, and 27 % teens downloading the games as stated by the nielsen exploration report.
From overall exploration report in july’09, the web usage through mobile gimmicks has grown speedily year after year.
